The folks at SRAM claim that they have only one passion in life: bikes. They started out with the goal to develop the best gearshift in the world: and they did – Grip Shift has changed biking forever. Since then, they have attacked one bicycle component after the other with drive and enthusiasm, flipped it inside out and come up with something cooler. From shocks to breaks, from mountain to racing bikes, these guys know what riders want.

SRAM takes their corporate responsibility very seriously. Through their SRAM cycling fund they support existing efforts in their local communities which improve bicycle infrastructure and safety. SRAM is also a supporter of World Bicycle Relief.

If you are wondering about the sponsors’ role in the reel – a tribute to sports photography: they enable us to organize the event and make it all happen. So go and visit their websites, they are very important supporters of our idea:

We give our thanks to SRAM for being a sponsor of reel – tribute to sports photography.

www.sram.com